Should Casinos Bet on OTA Demand?

by Jason Q. Freed, Managing Editor |

Traditional hoteliers have been debating the costs versus the benefits of third-party hotel room distribution for nearly two decades now. Since 2001, hoteliers have relied on online travel agencies like Expedia, Booking.com and Travelocity to reach more potential travelers than they can on their own. And they’re often outspoken about the cost of using such channels.

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How Personalized is Your Hotel’s Digital Marketing Strategy?

by Joanna DeChellis, Contributing Editor |

Amazon’s personalization efforts aren’t exactly new — but they’re certainly noteworthy. For years, its product curation and recommendation algorithm has made headlines. Amazon knows if you’re a country music lover with a dog, or a runner with an obsession for organic snacks. And, in turn, it delivers to you a plethora of personalized recommendations that often inspire unplanned purchase decisions.

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Regardless of OTA Monopoly Argument, Hotels Should Refine Pricing Strategies

by Patrick Bosworth, co-founder and CEO |

The American Hotel & Lodging Association’s new lobbying and PR campaign against the online travel agencies is another front in the group’s ongoing advocacy, but it likely won’t shift hotel distribution dramatically on its own. Properties should not wait for OTA commissions to improve; they should continue to control what’s in their power, namely pricing rooms for maximum profit.

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