Casino Revenue Managers are Key to Personalizing Offers

by Mark Brandau, Director of Content |

Revenue management in casinos is changing rapidly, particularly in properties’ desire to personalize pricing and direct marketing.

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Back-of-House Casino Systems Get Turn in the Spotlight

by Jason Q. Freed, Managing Editor |

Seven trending gaming industry stories that will impact your casino Revenue Strategy.

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A Hotel Marketing Lesson in Mexico’s Rapid ADR Growth

by Pamela Espinoza, Contributing Editor, Latin America |

According to a recent report by STR, the Mexico hotel industry experienced positive year-over-year performance in 2016, beating expectations and setting a high bar for further growth in the market. The numbers are impressive and, upon a closer look, they reflect the importance of hotel marketing and of being aware of your competition’s performance and changes.

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How Successful Revenue Management Boosts Hotel Profitability

by Michael McCartan, Managing Director, EMEA |

A good hotel is a full hotel, right? Not always. If the room rates are too low, a full hotel may not be as profitable as a hotel running at 70% occupancy.

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