Carlson Exec on the Importance of Investing in Tech

by Sarah McCay Tams, Contributing Editor, EMEA |

Remy Merckx joined Carlson Rezidor in July 2013 as Senior Director of e-Business Development. Since then, he has enjoyed a stellar career, becoming Vice President of Marketing EMEA in February 2016.

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Revenue Strategy Pro Tip: Use as Many Segments as You Can Handle

by Jason Q. Freed, Managing Editor |

We’re already aware that properly segmenting your hotel demand is the first step toward a successful property-wide Revenue Strategy. Now innovative revenue managers are pushing the envelope by diving deeper and segmenting their guests in finer detail.

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Making ‘Magic’ and Cultivating Success with Hotel Revenue Strategy

by Sarah McCay Tams, Contributing Editor, EMEA |

A new breed of traveller – the independent, design-savvy millennials – is calling for a new type of hotel experience. They want unique rather than cookie cutter; they want a room with personality rather than a box in a convenient location. They demand a bespoke, personalised service where they feel genuinely welcomed. And they want to pay a price tailored to their wants and needs.

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