While technology is a wonderful and sometimes magical tool in the application of revenue management, practioners need to be careful not to use it as a crutch or as a way to avoid making decisions that require judgment, experience and sometimes gut instinct.

Washington, D.C., June 27, 2017 — Lee McCabe, Vice President of Alibaba Group, and Michael Saylor, President and CEO of Microstrategy, will deliver keynote addresses at the fifth annual Revenue Strategy Summit, (RSS), a gathering of thought leaders and practitioners who will examine disruptive forces reshaping the hospitality industry and how marketing and technology must evolve to meet new demands.

As if hotel distribution weren’t complex enough, now the machines are coming. Technology giants like Microsoft and IBM say thousands of developers are using their chatbot tools, and experts elsewhere are predicting that chatbots and other artificial-intelligence bots could soon replace websites and mobile apps as consumers’ preferred way to interact with brands.

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

Until recently, the advantages of a single enterprise solution executing all the functionality of your hotel technology could be justifiably argued.

Seven trending hotel news stories that will impact your Revenue Strategy.