The Importance of the Human Element in Revenue Management

by Ed Watkins, Contributing Editor |

While technology is a wonderful and sometimes magical tool in the application of revenue management, practioners need to be careful not to use it as a crutch or as a way to avoid making decisions that require judgment, experience and sometimes gut instinct.

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Hotels’ Time to Talk About Chatbots is Right Now

by Vera Lye, Contributing Editor, APAC |

As if hotel distribution weren’t complex enough, now the machines are coming. Technology giants like Microsoft and IBM say thousands of developers are using their chatbot tools, and experts elsewhere are predicting that chatbots and other artificial-intelligence bots could soon replace websites and mobile apps as consumers’ preferred way to interact with brands.

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Data Sharing Can Help Create Personalized Stays for Guests

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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