How Big Data Can Help Hotel Revenue Managers Get to Perfect Pricing

by Michael McCartan, Managing Director, EMEA |

Hotel distribution has changed a lot in the last 20 years. However, hotel revenue management practices haven’t. This is because the technology used hasn’t kept pace. Revenue managers want to do things differently, but they are held back by technological constraints.

Read More

Why currency fluctuations provide Revenue Strategy opportunity to savvy hoteliers

by Sarah McCay, Contributing Editor, EMEA |

Currency fluctuations are the norm. Exchange rates have always peaked and troughed. So why do hoteliers hold their breath each time a major currency, such as the pound sterling, takes a nosedive?

Read More

Pricing it Right: How Hotel Revenue Managers Get Ahead in Uncertain Times

by Joyce Galvao, Senior Customer Success Manager |

Predicting hotel demand — whether for tonight, 30 days, 60 days or even 90 days out — has never been an exact science. In today’s unpredictable times it’s at best a guesstimate. Therefore, expecting revenue managers to compile accurate forecasts 12 months in advance, and then meet their milestones as the year rolls out, has long been something of a “Mission Impossible.”

Read More

Why hotels should use data to accelerate out of the next downturn

by Sarah McCay, Contributing Editor, EMEA |

During the last global financial crisis, the hotel industry cut rates aggressively. Attendees at this year’s Revenue Strategy Forum wondered, when the next recession comes, can hotels be braver this time around?

Read More