Back to Basics: First Steps Toward a Casino Revenue Strategy

by Joe Hetsko, Solutions Engineer, Global Casino Accounts |

I remember the summer day when I first stepped foot into my new office at the casino, which was six months away from opening a hotel that would make it a full-fledged resort. Reservations were starting in about a week, and a revenue system was in already in place. The Revenue Strategy was not.

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Casinos Must Keep Their Comp Sets Fresh

by Joe Hetsko, Solutions Engineer, Global Casino Accounts |

Many of us in the casino-hotel world have worked with competitive sets, some we inherited and others we created ourselves. These competitive sets are how we see if our rates are in line with the market and then how we fared against the market.

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New Technology Can Change the Game for Casino Profitability

by Joanna DeChellis, Contributing Editor |

Casinos are stepping up their game and leveraging new Revenue Strategy solutions that use predictive analytics and spending data from across all profit centers—including spas, nightclubs, golf courses and retail outlets—to value guests more holistically.

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Travel, gaming industries prepare for election’s consequences

by Mark Brandau, Assistant Director of Content |

Executives from the hotel, gaming and travel industries are particularly interested in the results of next month’s national election — and not just because one of the presidential candidates is a hotelier and former casino operator.

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G2E Panel: Casinos’ Non-Gaming Revenue a Major Growth Opportunity

by Mark Brandau, Assistant Director of Content |

Historically in the casino business, non-gaming amenities like food and beverage, golf and especially hotel rooms were giveaways for enticing gamblers. But several industry pros gathered for a panel at last week’s Global Gaming Expo agreed those accommodations can and should be profit centers for casinos.

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