Segmentation Strategies Help Asia Hotels Prepare for Unknown

by Vera Lye, Contributing Editor, APAC |

While 2016 was marked by uncertainty and political instability in Europe and parts of North America, it was mostly business as usual in Asia. However, in today’s connected and globalised world, nothing happens in isolation. As hoteliers in the Asia-Pacific region wait to assess the fallout from 2016 on hotels in Europe, they nonetheless should be getting proactive about limiting their own downside risk in 2017.

Australian Hotels Keep Fighting the Battle of Rate Parity

by Vera Lye, Contributing Editor, APAC |

The death knell for rate parity has already been sounded in Europe, but regulators in Australia and New Zealand are keeping the practice alive, complicating hotels’ efforts to manage revenue and profitability.

Chinese Travellers: Numbers Growing, Preferences Changing

by Vera Lye, Contributing Editor, APAC |

Previous perceptions of the Chinese traveller may have to be changed — and hotels may have to subsequently adjust their marketing and pricing strategies.

Social media’s impact on hotels seen throughout Asia-Pacific

by Vera Lye, Contributing Editor, APAC |

Social media monitoring is no longer merely an additional, nice-to-have component of a hotel’s Revenue Strategy and marketing plan.

Weaker Dollar Down Under Yields Upside for Revenue Management

by Vera Lye, Contributing Editor, APAC |

The depreciation of the Australian dollar in the last year has resulted in a happy situation for the tourism industry Down Under. International tourists taking advantage of the cheaper Australian dollar have been arriving in increasing numbers, while more Australians are opting to vacation at home rather than travel overseas.

Japanese hotels, OTAs prepare for Olympic-sized demand

by Vera Lye, Contributing Editor, APAC |

The number of tourists visiting Japan continues to skyrocket, but hoteliers appear behind on implementing a strategy to capitalize on increasing demand, according to a number of sources.