Content by

Vera Lye, Contributing Editor, APAC

Vera has been a travel trade journalist in Asia/Pacific for two decades, working in most of the major trade publications. She is now based in Sydney where she juggles her writing with managing her young son’s development as an aspiring tennis professional.

Independent Hotels Charge into Asia, Play Major Factor in Supply Growth

by Vera Lye, Contributing Editor, APAC |

Asia’s intra-regional travel is booming, and tourist arrival numbers are in the pink of health. It is not surprising, therefore, that the demand and supply of hotel rooms in the region are also increasing.

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Expedia Eyes Aggressive Growth in Asia — and APAC Hoteliers Can Take Advantage

by Vera Lye, Contributing Editor, APAC |

The colossal online travel agency that is Expedia recently held its annual Expedia Partners Conference for 4,000 in Las Vegas. There, Expedia’s intentions were made known: It wants to be the first $100 billion travel agency in the world.

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Segmentation Strategies Help Asia Hotels Prepare for Unknown

by Vera Lye, Contributing Editor, APAC |

While 2016 was marked by uncertainty and political instability in Europe and parts of North America, it was mostly business as usual in Asia. However, in today’s connected and globalised world, nothing happens in isolation. As hoteliers in the Asia-Pacific region wait to assess the fallout from 2016 on hotels in Europe, they nonetheless should be getting proactive about limiting their own downside risk in 2017.

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Australian Hotels Keep Fighting the Battle of Rate Parity

by Vera Lye, Contributing Editor, APAC |

The death knell for rate parity has already been sounded in Europe, but regulators in Australia and New Zealand are keeping the practice alive, complicating hotels’ efforts to manage revenue and profitability.

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Chinese Travellers: Numbers Growing, Preferences Changing

by Vera Lye, Contributing Editor, APAC |

Previous perceptions of the Chinese traveller may have to be changed — and hotels may have to subsequently adjust their marketing and pricing strategies.

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