Content by Sarah McCay, Contributing Editor, EMEA

Sarah McCay, Contributing Editor, EMEA

Sarah is contributing editor covering Europe, Middle East & Africa (EMEA) for Duetto. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

‘Luxury For The Curious’ Gives Independents Price Advantage

by Sarah McCay, Contributing Editor, EMEA |

After 10 years working in revenue management for IHG, Jon Murphy joined the independent Abbey Hotel Bath as Director of Revenue in 2015. Since then, his revenue management career has provided new challenges and opportunities as he works to implement a revenue management solution to support three very different properties in Southwest England.

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Why currency fluctuations provide Revenue Strategy opportunity to savvy hoteliers

by Sarah McCay, Contributing Editor, EMEA |

Currency fluctuations are the norm. Exchange rates have always peaked and troughed. So why do hoteliers hold their breath each time a major currency, such as the pound sterling, takes a nosedive?

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RSF London Panelists: RevPAR not Enough in Today’s Hotel Industry

by Sarah McCay, Contributing Editor, EMEA |

With the European market in a phase of uncertainty, the topic of reporting metrics has never been more important. Hotel managers and owners are closely watching revenue and profitability, looking for new ways to optimise on both.

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Why hotels should use data to accelerate out of the next downturn

by Sarah McCay, Contributing Editor, EMEA |

During the last global financial crisis, the hotel industry cut rates aggressively. Attendees at this year’s Revenue Strategy Forum wondered, when the next recession comes, can hotels be braver this time around?

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RSF London: Hotels Race to Convert on Digital Highway

by Sarah McCay, Contributing Editor, EMEA |

Debate ran high at the recent Revenue Strategy Forum in London, when big brand hoteliers, independents, technology innovators and search engines came together to discuss the future of hotel distribution.

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