Content by Sarah McCay Tams, Contributing Editor, EMEA

Sarah McCay Tams, Contributing Editor, EMEA

Sarah is contributing editor covering Europe, Middle East & Africa (EMEA) for Duetto. An experienced B2B travel industry journalist, Sarah spent 14 years working in the Middle East, most notably as senior editor – hospitality for ITP Publishing Group in Dubai, where she headed up the editorial teams on Hotelier Middle East, Caterer Middle East and Arabian Travel News. Sarah is now based back in the UK.

Germany: Pricing Right To Drive ADR

by Sarah McCay Tams, Contributing Editor, EMEA |

Commanding a large share of the international business travel market, and with a fast growing leisure sector, hotels in Germany appear to be busier than ever.

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The Value of Understanding ‘Availability is King’

by Sarah McCay Tams, Contributing Editor, EMEA |

An experienced e-commerce and revenue management professional, Markus Veikkolainen has worked in hotel sales and online travel for international chains, local chains, independent hotels, self-service hotels, B&Bs, apartments and more. As revenue and distribution manager at Finland’s Primehotels, he is now concentrating on managing a portfolio of five unique independent properties with direct responsibility over results.

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Marketing Data, Technology Enable Hotels To Compete Alongside OTAs

by Sarah McCay Tams, Contributing Editor, EMEA |

The digital revolution has given independent hotels a place on the world stage, but it is often hard to find them beneath the dominant marketing presence of the online travel agents. For many individual hotels and small chains, driving web traffic and direct bookings is a vital part of their marketing mix.

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