Content by Pamela Espinoza, Contributing Editor, Latin America

Pamela Espinoza, Contributing Editor, Latin America

Pamela Espinoza joined Duetto in 2017 as a Contributing Editor covering revenue management and the hospitality industry for the Latin America region. She is based in Mexico.

Zika’s Gone, Will Caribbean Hotel Demand Return?

by Pamela Espinoza, Contributing Editor, Latin America |

Hotels in Mexico and the Caribbean spent much of the last few years defending the safety of tourism in their country. Once a flurry of drug-related violence died down, the mosquito-borne illness Zika popped up, striking concern into many female travelers.

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Inside Out: How Mexicans Are the Future for Mexico’s Hotel Occupancy

by Pamela Espinoza, Contributing Editor, Latin America |

It’s well known that Mexico’s tourism industry relies mostly on international travelers: 60% of foreign visitors who arrive by air to Mexico are U.S. citizens. Accordingly, hotels’ revenue and sales strategies are generally based on attracting as many international travelers as possible. Selling Mexico to Mexicans has not been at the core of the plan, with some hotels not even having a dedicated sales force for Mexico. But that might be about to change.

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Mexico Hotels Use New Insights to Capture Demand

by Pamela Espinoza, Contributing Editor, Latin America |

The Mexico Tourism Board announced that a record 35 million international travelers visited the country in 2016, which places Mexico at the No. 9 position of the most visited countries in the world. The impressive 9% increase from the previous year tells an important story to revenue directors as market diversification has been key.

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A Hotel Marketing Lesson in Mexico’s Rapid ADR Growth

by Pamela Espinoza, Contributing Editor, Latin America |

According to a recent report by STR, the Mexico hotel industry experienced positive year-over-year performance in 2016, beating expectations and setting a high bar for further growth in the market. The numbers are impressive and, upon a closer look, they reflect the importance of hotel marketing and of being aware of your competition’s performance and changes.

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