Content by Mark Brandau, Assistant Director of Content
Mark Brandau, Assistant Director of Content
Mark joined Duetto in January 2016 from market research firm Technomic, where he began his content marketing career after nearly a decade as a business-to-business journalist covering the restaurant industry. As assistant director of content, he helps steer the creation and promotion of all Duetto's content across its blog, video and social-media platforms, as well as sales collateral and internal communications.
Expedia Report: Mobile Travel Booking Will Only Get Bigger
For years, mobile has been on the move as consumers’ preferred platform for looking up and reserving hotel rooms and flights. According to new data from Expedia Media Solutions, mobile travel booking has already arrived — at least in the United States.
Duetto’s gallery of educational content grew by more than 80 videos in 2016, showcasing the company’s thought leadership in hotel Revenue Strategy, knowledge of industry trends, and tips for getting the most out of revenue management platforms and practices. But mostly, viewers couldn’t get enough of puppets pushing buttons.
It certainly feels like 2016 has been the year of the loyalty program — which could also make it the year of direct bookings, of online travel agency innovation or of hotels preparing for a downturn in the industry cycle. But hotel loyalty will stay top of mind in 2017 and beyond.
Executives from the hotel, gaming and travel industries are particularly interested in the results of next month’s national election — and not just because one of the presidential candidates is a hotelier and former casino operator.
It seems counterintuitive, but hotels might have found the hook that spurs more travelers to book their next stay with their brands, particularly on a mobile app: encouraging those guests to leave their room.
Historically in the casino business, non-gaming amenities like food and beverage, golf and especially hotel rooms were giveaways for enticing gamblers. But several industry pros gathered for a panel at last week’s Global Gaming Expo agreed those accommodations can and should be profit centers for casinos.