Content by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder
Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder
As co-founder and chief marketing and strategy officer for Duetto, Marco guides product vision, direction and implementation. Prior to Duetto, he was Executive Director at Wynn and Encore resorts in Las Vegas, where he founded and managed the Enterprise Strategy Group. Marco was also recently named the Entrepreneur in Residence at Cornell University’s School of Hospitality Administration, and can be seen speaking or lecturing at industry events and hotel schools worldwide.
The primary reason so many hotels and chains continue to revenue manage using a fixed-tier best-available-rate (BAR) pricing approach is its simplicity. It’s easy for hotels to implement and then manage. But that simplicity is also the exact reason it’s not the best choice.
by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder | Value for hotels – increased revenue, highly targeted hotel stays, improved customer retention to ensure high occupancy rates – would be easy to deliver if hoteliers would include a customer login on their booking engine that would allow them to offer private offers to loyal customers without requiring the customer to click from an offer or enter a code. For example, a person might want to book a few nights for an anniversary trip for his wife. In the current setup, if a customer is comparing rates on third-party internet sites and a hotel’s website, the rates will be in parity unless the customer is responding to an offer.
Tending the Sparks, Making a Fire: How We Got Here, and Why
When you are launching a startup, the origins of the product are a huge part of the business model and making the case for the product in the market.That’s why I thought I should take a little time to sketch out what brought us to launching Duetto Edge.