Content by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

As co-founder and chief marketing and strategy officer for Duetto, Marco guides product vision, direction and implementation. Prior to Duetto, he was Executive Director at Wynn and Encore resorts in Las Vegas, where he founded and managed the Enterprise Strategy Group. Marco was also recently named the Entrepreneur in Residence at Cornell University’s School of Hospitality Administration, and can be seen speaking or lecturing at industry events and hotel schools worldwide.

Yielding room types and the power of open pricing

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

I still get plenty of questions about exactly what open pricing is and how it works. And more pointedly, how the hell is it even possible. Earlier this month I spent hours in panels and at parties at HITEC and ROC answering those questions.

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A Real GameChanger for El Cortez

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

Look, I know we’ve got to do the marketing and promotion work that everyone else does. No matter how good any product is you’ve got to sell it. I understand that, but I also know I never believed that stuff when I was on the other side of the desk and software vendors were trying to sell me something. Of course their marketing materials, case studies and pitches were going to include the most favorable numbers to make their products look like the greatest inventions in the world. Isn’t there some expressions about lies, damned lies and statistics?

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Experimenting With Price Elasticity and the Fallacy of the $0 Bid Price

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |
Other revenue management systems tout features showing customers how much more revenue a hotel made using their system over what it would have made without. We just wrapped up board meetings in New York and were asked why we weren’t offering something similar. My answer was simple. I don’t know how we, or anyone, for that matter, could accurately provide that number. I’ve heard many experts claim to calculate price elasticity through the years, but I’ve always wondered how. Read More