Content by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

As co-founder and chief marketing and strategy officer for Duetto, Marco guides product vision, direction and implementation. Prior to Duetto, he was Executive Director at Wynn and Encore resorts in Las Vegas, where he founded and managed the Enterprise Strategy Group. Marco was also recently named the Entrepreneur in Residence at Cornell University’s School of Hospitality Administration, and can be seen speaking or lecturing at industry events and hotel schools worldwide.

Hotels Should Bet on Loyalty Pricing Modeled on Casino Reinvestment

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

I’m excited to see major hotel brands launch new loyalty pricing strategies, but they could be doing so much more. Instead of offering a fixed discount off of the best publicly available rate, they should be flexing those discounts based on the value of their customers. With Open Pricing, not every segment has to receive the same percentage discount. Why reward a loyalty member who stays at your brand once a year the same as someone who stays 30 nights? Which customer is more valuable to you and your bottom line?

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Winter ’16: Introducing ‘My Rate’ — Drive Your Most Profitable Guests to Book Direct

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

Get ready to warm up with Duetto’s Winter ’16 release. In Winter ’16, reimagine loyalty by driving your most profitable guests to book direct using Duetto’s new “My Rate” pricing. Now you can intelligently offer every rewards program member their own, customized rate based on their value to your business.

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