Content by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder

As co-founder and chief analytics and product officer for Duetto, Marco guides product vision, direction and implementation. Prior to Duetto, he was Executive Director at Wynn and Encore resorts in Las Vegas, where he founded and managed the Enterprise Strategy Group. Marco was also recently named the Entrepreneur in Residence at Cornell University’s School of Hospitality Administration, and can be seen speaking or lecturing at industry events and hotel schools worldwide.

How Open Pricing Enables More Flexible Cancellation Policies

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

It’s the age-old issue for any industry that deals with perishable inventory: On one side you get a bad rap for overselling or overbooking, while on the other side last-minute cancellations leave you stuck with unsold goods.

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Let’s be Honest about Points Programs and Personalization

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

The other night I checked into a hotel that I’ve stayed in at least a hundred times. At the front desk I handed over my driver’s license and credit card and — without being offered any upgrade options — I was assigned an average room and headed toward the elevators.

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There’s a Spotlight Shining on Hotel Tech Inefficiencies

by Marco Benvenuti, Chief Marketing and Strategy Officer and Co-Founder |

We’ve all had this experience before, right? You’ve waited in line to check in to your hotel after a long flight, you finally get to the front desk, and the clerk is typing away, searching for your name, and after a few minutes she says, “Hmm, are you sure you reserved this hotel?”

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