Content by Jason Q. Freed, Managing Editor

Jason Q. Freed, Managing Editor

Jason joined Duetto as Managing Editor in June 2015 after reporting, writing and editing hotel industry news for a decade at both print and online publications. He’s passionate about content marketing and hotel technology, which leads to unique perspectives on hotel distribution and revenue management best practices.

Personalization is key to business travel marketing

by Jason Q. Freed, Managing Editor |
A new study from Carlson Wagonlit Travel dives into the decision-making psyche of business travelers. While one conclusion—business travelers are highly dependent on mobile devices—is not a revelation, other findings should be more helpful to hotel marketers and revenue strategists: Read More

Improve your forecasts with better data, and the latest revenue strategy news

by Jason Q. Freed, Managing Editor |
In a recent story at Lodging magazine, Patrick Bosworth wrote a great piece highlighting how a variety of new data sources are changing the way hotels forecast demand. “True unconstrained demand—not just those buying but everyone potentially shopping—is more measurable and predictable today with the wealth of new consumer-centric data available,” he says. Read More

Customer acquisition costs take center stage at ROC

by Jason Q. Freed, Managing Editor |

As hoteliers find their operating margins squeezed tighter each year, they’re constantly looking for ways to stop the bleeding. Recently, their attention has turned to acquisition costs, or the total amount spent to attract a guest, from advertising to booking.

Read More