Content by Ed Watkins, Contributing Editor

Ed Watkins, Contributing Editor

Ed has been covering the hotel industry for more than 40 years. He was editor-in-chief of Lodging Hospitality from 1980 to 2012. He then joined Hotel News Now as an Editor at Large, until his retirement at the end of 2014. Ed still contributes to several publications and is a member of the advisory boards for the hotels schools at Michigan State and Penn State.

Smart Pricing Strategies During the Path to Purchase

by Ed Watkins, Contributing Editor |

For leisure travelers in particular, the trip planning process most likely starts with a decision on a destination: beach or mountain, domestic or international, urban or off the beaten path. The path to purchasing a vacation is often a lengthy one—up to seven weeks or longer, according to some research—in which consumers consider a number of factors before making a decision.

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The Trump Bump and How Revenue Managers Can Take Advantage

by Ed Watkins, Contributing Editor |

Since immediately following last November’s election in the United States and continuing into the first weeks of President Donald Trump’s presidency, there has been renewed optimism in the business community that fewer regulations, lower taxes, more spending on infrastructure and a generally friendly business environment will be in place during the next four years or longer.

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Personalization is Key to Using Big Data in Revenue Management

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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