Content by Ed Watkins, Contributing Editor

Ed Watkins, Contributing Editor

Ed has been covering the hotel industry for more than 40 years. He was editor-in-chief of Lodging Hospitality from 1980 to 2012. He then joined Hotel News Now as an Editor at Large, until his retirement at the end of 2014. Ed still contributes to several publications and is a member of the advisory boards for the hotels schools at Michigan State and Penn State.

Hotel Brand Companies Face Threats From OTAs, Consumer Preferences

by Ed Watkins, Contributing Editor |

Seven trending hotel news stories that will impact your hotel Revenue Strategy.

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In Uncertain Times, Focus on RevPAR Index As Well As RevPAR Growth

by Ed Watkins, Contributing Editor |

The hotel industry seems to be obsessed with RevPAR and, in particular, RevPAR growth. Typically, one of the first items discussed in a public hotel company’s quarterly earnings report is the percentage of RevPAR growth achieved. STR executives have touted the industry’s significant accomplishment of 85 consecutive months of RevPAR growth in the United States, a feat that dates back to 2010.

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Strong Revenue Management, Not Cost Cutting, Leads to Profitability

by Ed Watkins, Contributing Editor |

A recent report from CRBE Hotels’ Americas Research contains both good and disturbing news for the hotel industry. The glass-half-full side of the story was that in 2016, despite flat occupancies and an anemic 2.5% rise in average daily rates, gross operating profits for the hotel industry rose a healthy 3.7%. Sounds good, right?

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Innovate Or Die Should Be Your New Mantra

by Ed Watkins, Contributing Editor |

No one in business likes uncertainty, and that’s especially true for hotel revenue managers. They crave reliable data, forecasts and trend lines to understand what’s ahead on both a macro and micro level and then act on it. Today, we’re in an environment of contrasting, sometimes-contradictory information and data that is causing some RMs to scratch their heads in frustration.

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